About Us

The Mermaid's Tale in Historic Downtown Amherst is a stylish boutique, filled with gifts, fashion & helpful, friendly service. We invite you to peruse The Mermaid's Tale where you will find a welcoming atmosphere designed to make for an unforgettable shopping experience. The Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Brighton, Spartina 449, Uno de 50, Katie Loxton, Dune Jewelry, Moonglow Jewelry, LOLA, Qudo, MudPie and more! The staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary!