The Mermaid's Tale in Historic Downtown Amherst is a fashion savvy boutique that is well known for its superb quality of unique jewelry and personal accessories. We invite you to peruse The Mermaid's Tale where you will find exquisite yet affordable fashion trends, helpful staff and a friendly atmosphere all designed to make for an unforgettable shopping experience. The Mermaid's Tale is proud to offer only the highest quality products such as Pandora, Vera Bradley, Brighton, Spartina 449, Lindsay Phillips, Belle Etoile, Uno de 50, Chrysalis, Ginger Snaps and more! The staff at The Mermaid's Tale is dedicated to making your experience with us nothing short of extraordinary. When visiting our boutique you will truly feel like an old friend.