Healthcare Marketing Report announced the winners of the 35th Annual Healthcare Advertising Awards, awarding branding and marketing agency Aespire a Gold Medal for its work for Conexus Laboratories.
A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Over 4,000 entries were received, making the awards the largest healthcare advertising awards competition.
Gold awards were given to 360 entries, silver awards to 317 entries and bronze awards to 280 entries.
Read the full Conexus Laboratories Case Study and learn how Aespire guided Anne Arundel Medical Center to name, position, and create a powerful brand in a competitive market to drive revenue and client loyalty.
“Aespire guided us through the entire process. Not only did Aespire develop naming concepts and create our identity, but they also educated us about the process so that we would make better decisions. The custom, hand-lettered logo differentiates us visually, is adaptable to every format, and includes aspects of shared equity with other well-known logos—aiding memorability on our diagnostic service vehicles.” — Suzanne Leshinskie, Laboratory Director
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development.